The billboard above is the actual advert from lingerie company Jealousy International (I really want to work for that company just so I can say ‘Good morning Jealousy’) which appeared at the Shenzhen airport in Southern China.  The advert has already sparked international condemnation with one newspaper commentating that “The blatant bid to exploit the late princess’s image is the latest example of firms worldwide seeking to cash in on her popularity and glamour.” (Daily Star)

Considering Princess Diana died 13 years ago this week (August 31, 1997), it seems like the brand have taken the ‘no publicity is bad publicity’ approach to marketing their product.  While I totally disagree with the strategy (if there was one apart from ‘I know, lets offend people’) you cannot deny that this campaign will have product flying off the shelves.  Whether it’s die-hard fans, collectors or some who believe this is what Diana actually wore, they are onto a winner…  that is of course if they don’t mind their windows being smashed, being ripped apart by the British Media and offending an entire country…  hey every cloud…